姓名：喻晓蕾

职务、职称：副教授

办公室：英国威廉希尔公司307

邮箱：18738972026@163.com

教育经历

管理学博士学位，Changwon National University（韩国国立昌原大学），韩国 [2011.08-2014.08.22]

管理学硕士学位，Changwon National University（韩国国立昌原大学），韩国 [2009.08-2011.08.20]

公派交换生，湖西大学，韩国 [2007.08-2008.07]

管理学学士学位，湖南理工学院，岳阳 [ 2005.08-2009.07.01 ]

工作经历

副教授，williamhill官网，开封/郑州，中国 [ 2021- ]

访问学者，布卢姆菲尔德学院/欧道明大学，美国 [2019.09-2019.12]

校特聘副教授，williamhill官网，开封/郑州，中国 [ 2014.11-2020 ]

讲师，韩国国立昌原大学平生教育院 [2010.09-2014.11]

专业服务

韩国庆尚南道（省） 名誉外交官

韩国现代汽车集团威亚株式会社  海外事业部

韩国庆尚南道（省）昌原法院  庭审中韩翻译

国际顶级/权威学术期刊Journal of Business Research （SSCI）、

Asia Pacific Journal of Marketing and Logistics (SSCI)、

Journal of Global Scholars of Marketing Science 等的匿名审稿人

讲授课程

网络营销（本科课程，中文），英国威廉希尔公司

电子商务（本科课程，中文），英国威廉希尔公司

客户关系管理（本科课程，中文）英国威廉希尔公司

专业英语（研究生课程，中英双语），英国威廉希尔公司

研究领域

新媒体营销、品牌体验、顾客资产

学术成果

代表性论文（更新至2021年）

[期刊论文]

Xiaolei, Yu., Chunlin, Yuan., Juran, Kim. & Shuman, Wang. (2021). A new form of brand experience in online social networks: An empirical analysis. Journal of Business Research. 130：426-435 (SSCI-JCR一区）

Chunlin, Yuan., Shuman, Wang., Xiaolei, Yu.*, Kyunghoon Kim. & Hakil Moon. (2021). The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising.40（6）：922-944 (SSCI-JCR一区, 通讯作者)

Chunlin, Yuan., Shuman, Wang. & Xiaolei, Yu.* (2020), The impact of food traceability system on consumer perceived value and purchase intention in China, Industrial Management & Data Systems. 120（4）：810-824(SCI, SSCI-JCR 一区双检索，通讯作者)

Xiaolei, Yu. & Chunlin, Yuan. (2019). How consumers’ brand experience in social media can improve brand perception and customer equity. Asia Pacific Journal of Marketing and Logistics, 31(5)：1233–1251. (SSCI-JCR二区:1.276)

Chunlin, Yuan., Hakil, Moon., Shuman, Wang., Xiaolei, Yu. & Kyunghoon, Kim., (2021). Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform. Industrial Marketing Management, 92, 101-110 (SSCI 一区)

Chunlin, Yuan., Hakil, Moon., Kyunghoon, Kim., Shuman, Wang. & Xiaolei, Yu.(2020). Third-party organization endorsement impacts on perceived value and B2B customer loyalty. Industrial Marketing Management, 90, 221-230 (SSCI 一区)

Xiaolei, Yu., Juhua, Li. & Juhyoung, Lee. Corporate Social Responsibility(CSR) Corporate / Consumer-CSR Activities and Brand Attitude A case study of South Korean Companies in Chinese Market. The Society of Humanities in East Asia, 2014, 28(-): 705-736.(KCI=CSSCI)

Chunlin, Yuan., Xiaolei, Yu. * Comparison on the Structural Equation Model of Fan Involvement, Team Identity, Advertisement Attitude, Brand Equity, and Brand Loyalty between KBL and CBA. Korean Journal of Sport and Leisure Studies, 2015, 62(-): 259-271(KCI=CSSCI)

郑佳佳，喻晓蕾，FDI的引进加剧了我国的碳排放吗？--基于市场化角度的再分析，中国管理科学，2015, 23（SI）: 78-785(CSSCI)

Chunlin, Yuan. & Xiaolei, Yu. * Structural Relationships among Brand Value, Brand Attitude, Brand Affect, & Brand Loyalty for the Companies Participated as the 2012 London Olympic Official Sponsors. Korean Journal of Sport Management, 2013, 18(5): 61-74. (KCI=CSSCI)

[会议论文]

Xiaolei, Yu., Kyunghoon, Kim. Brand attractiveness of virtual try-on and parasocial relationship: Is it a matter of flow experience? 2020 Global Marketing Conference, Seoul(Online), 2020.11.5 - 2020.11.8

Xiaolei, Yu., Kyunghoon, Kim. Celebrity-consumer interaction and product innovation performance: Is it a matter of emotions? 2020 Global Marketing Conference, Seoul(Online), 2020.11.5 - 2020.11.8

Xiaolei, Yu., Kyunghoon, Kim., Shuman Wang. The effect of brand attractiveness on brand attachment: the moderating roles of flow experience. 2019 Global Fashion Management Conference, Paris, 2019.7.11 - 2019.7.14

Xiaolei, Yu., Kyunghoon, Kim., Shuman, Wang., Chunlin Yuan. The effect of parasocial relationship in B2B purchasing platform on user loyalty: evidence from the china B2B purchasing platform. 2019 Global Fashion Management Conference, Paris, 2019.7.11 - 2019.7.14

Xiaolei, Yu., Kyunghoon, Kim., Shuman, Wang. The influence of live streaming service of web celebrity on consumer impulsive buying behavior. Global Fashion Management Conference, Paris, 2019.7.11 - 2019.7.14

Xiaolei, Yu., Kyunghoon, Kim., Tony C. Garrett., Chunlin, Yuan., Shuman, Wang. Impact of dynamic brand experience on customer equity in virtual community environment: value co-creation perspective. Global Marketing Conference, Tokyo, 2018.7.26 - 2018.7.29

Chunlin, Yuan., Xiaolei, Yu. The driving factors of the relationship of para-social interaction in SNS environment and its impact on customer equity. Global Marketing Conference, Tokyo, 2018.7.26 - 2018.7.29

Chunlin Yuan ，Kyunghoon, Kim., Xiaolei, Yu，A study on the effect of features towards online store on reuse intention in China，2016 Global Marketing Conference at Hongkong，HongKong，2016.07.21-2016.07.24

Xiaolei, Yu., Kyunghoon, Kim. Effects of Brand Experience in SNS, Brand Attachment and Trust on Customer Equity. 2014 Global Marketing Conference at Singapore. Marina Bay, Singapore, 2014.07.15-07.18

Xiaolei, Yu., Kyunghoon, Kim. How consumers’ brand experience in social media can improve brand perception and customer equity. 2014 Korean Scholars of Marketing Science Spring International Conference. Seoul, Republic of Korea, 2014.05.10-05.11

Xiaolei, Yu., Kyunghoon, Kim. Emotional Brand Attachment and Customer Equity in SNS. 2013 Korean Scholars of Marketing Science Fall International Conference. 2013.11.9-11.10

Xiaolei, Yu., Kyunghoon, Kim. Brand Experience and Customer Equity in SNS Environment. EMAC 2013 European Marketing Academy 42nd Annual Conference. Istanbul, Turkey, 2013.06.04-06.07

Xiaolei, Yu., Kyunghoon, Kim. Influence upon Customer Equity, made by Brand Familiarity and Attachment through Brand Experience in SNS. 2013 Korean Scholars of Marketing Science Spring International Conference. Seoul, Republic of Korea, 2013.05.25

Xiaolei, Yu., Kyunghoon, Kim. Neuro marketing Cases in China. 2012 Korean Scholars of Marketing Science Fall International Conference. Seoul, Republic of Korea, 2012.11.10-11.11

Xiaolei, Yu., Kyunghoon, Kim. The Structural Relationship of Corporate Social Responsibility(CSR) and Fit Between Corporate/Consumer-CSR Activities and Brand Attitude. 2012 Global Marketing Conference at Seoul. Seoul, Republic of Korea, 2012.07.20-07.22

Xiaolei, Yu., Kyunghoon, Kim. How to handle Research Design and Assumption of MANOVA. 2011 Korean Scholars of Marketing Science Fall International Conference. 2011.11.12-11.13

Xiaolei, Yu., Yeonggeun Park. A Study on Destination Image and Perceived Value, Behavioral Intention According to the Foreign Tourist' Expectation -Focused on Chinese Tourists who have Visited Korea. 2011 International Conference of Yanbian University-Korean Strategic Marketing Association. 2011, Yanbian, P.R. China, 2011.07.21-07.24